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INTELLIGENT SOLUTIONS: Case Studies

NEWSLETTER/MAGAZINE

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STEP 6
PUTTING IT ALL TOGETHER: Theme and Variations

Now it is time to put all the elements together (and make them fit!).

Covers

The framework for the front and back covers was established in Step 3. Now the actual text — lists, titles, opening articles, etc. — that was cleaned and prepared in Step 5, is placed in this framework. Dummy page numbers are temporarily inserted in the table of contents …

Inside Pages

Next, the remaining articles and features are roughly laid out in the inside pages. MetaGlyfix pays careful attention to the content of the articles so that their order and arrangement make sense.

The new graphics and scanned photos (from Step 4) are put in place, then the text (prepared in Step 5) is “poured” in, filling up the columns and the spaces around them.

MetaGlyfix applies …
  • the typographic principles established in Step 5,
  • with the graphic motifs created in Step 4,
  • to the aesthetic structure established in Step 3,

… page after page, article after article, as with the elements of the “Briefs” section we saw built earlier …

Briefs spread
(above: a page from the “Briefs” section, at 25% scale.
Click on the graphic to see each layout at full size in PDF format [848K].)
… or the ISPS compass designed for the “Viewpoints” section as seen in the finished two-page spread …
Viewpoints spread
(above: two-page spread of article, at 25% scale.
Click on the graphic to see the layout at full size in PDF format [592K].)
The designer works to display each item at its best. This generally means a new page for each major article, and the fitting of each article (where possible) either onto a single page or onto two-page spreads …

Where possible, jump pages are avoided.

Calendars, lists, and supporting information (on blue screened background) are worked logically around the main article layouts.

At the end, the photographs are given their final resizing and cropping.

Variations on a theme

Like variations on a theme, each article, each feature, is displayed in a unique way, while successively they constitute a coherent opus. MetaGlyifx massages all the elements until they are right.

Finally, the actual page numbers are put into the table of contents, and laser proofs are printed for the client

The client makes a few inevitable last minute changes to the text, and new laser proofs are printed. After the client approves the changes, MetaGlyfix prepares the electronic files and color separation laser proofs for the printer. The printer sets up the job and prints press proofs. When they are approved by the client, the printer prints, collates, folds, and staples the job.

The new ISPS Report is off the press and ready to mail.

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Last updated 24 April 2012 at 18:42:33 to top

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