ANALYSIS by MetaGlyfix:
- The newsletter/magazine should have a conservative look to correspond to the serious tone of the articles and the intended readership.
- All aspects of visual interest — color, logos, visual motifs, typography — will be original, but must be employed to enhance — not distract from — the articles and information
- Number of pages will be limited to 24, to facilitate mailing and keep costs down.
- High ratio of text to available page space implies:
- Fairly small typeface will be necessary to fit in all the articles and the photographs.
- Little layout space left as white space or for graphics on each page.
- Means of creating visual interest will be limited and constrained.
- Distinguishing one section or article from another will be challenging.
- The client should select a commercial printer early on so that MetaGlyfix can ensure that all the client’s desires can be printed and distributed on schedule and within budget.
[Above: what the client’s concept looks like before the MetaGlyfix solution.]
SOLUTION by MetaGlyfix
STEP 3 — Masthead, color, structure, prototype
STEP 4 — Illustrations: Photographs and original graphics
STEP 5 — Typography: Designing with text
STEP 6 — Putting it all together: Theme and variations